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bullet-proof your outline

A presentation is only as good as its structure. Making sure all of the elements are in place is key to making an impact your audience. Below is the basic structure I use with my clients everyday.

FOUNDATIONAL PHRASES STICK

A special line or phrase repeated over and over in a speech underpins your purpose and stays with the audience - sometimes for years. The most famous speeches throughout history have used this technique and you should, too. 

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© 2023, Alex MacIntosh

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